CLMG
CLMG is a leading digital agency specializing in multichannel marketing, creative production, and media & PR. With a strong reputation for partnering with top brands across Australia, CLMG sought to expand its offerings by integrating performance marketing with its existing creative services. To enhance its service portfolio and provide a 360° marketing solution, CLMG partnered with Alite Projects, ensuring top-tier performance marketing services for its clients.
As CLMG’s client base grew, so did the demand for comprehensive performance marketing services. Recognizing the potential to offer clients a more holistic solution, CLMG identified several areas where a strategic partnership could enhance their service delivery:
- Expanding to meet the growing demand for integrated marketing solutions.
- Building on their creative strengths by adding performance marketing expertise.
- Streamlining procedures and communication to better align with their goals for continued growth.
Alite Projects worked closely with CLMG to drive growth and enhance their service offerings. Key milestones from the partnership include:
- A deep dive into CLMG’s goals and client needs to craft tailored solutions.
- Launching a performance marketing portfolio featuring Meta Ads, Google Ads, and strategic digital planning, powered by Alite Projects.
- Implementing streamlined processes to ensure smooth campaign execution, optimization, and detailed reporting.
- Achieving an impressive 80% retention rate for performance marketing clients through data-driven strategies.
The partnership between CLMG and Alite Projects led to impressive outcomes:
- Improved client satisfaction and retention.
- Expanded market reach, including international opportunities.
- Better-quality leads and increased sales for CLMG’s clients.
- Enhanced market presence and the creation of new business opportunities.
Conclusion
This case study showcases the success of CLMG and Alite Projects’ collaboration, blending CLMG’s creative expertise with Alite Projects’ performance marketing capabilities. Together, they achieved substantial growth, improved client outcomes, and set the foundation for continued success.